Location, Location, Location... It is a marketing rule that
carries so much weight. This is especially true on the
Internet. If you just build your web site and stop short of
doing Search Engine Optimization, you will find your web site in
the proverbial Internet desert, where people can only find you by
typing in "http://" followed by the exact spelling of your domain name. That is why you need our
Site Traffic Builders,
which can empower you to do Search Engine Optimization yourself; but to do the job
right, you may need the help of a professional like the Search
Engine Optimization (SEO) experts
at Web Site Builders. We have all the tools to instantly create
a web presence and the top rankings you need through web site content optimization and pay per click advertising.
Have you seen the traffic
reports on your web site lately? This information is available
in graphical form with every site hosted at
Netslinger.com. It can tell you all sorts of information
like how many hits you get a day, at what time of day, and what
pages are being viewed, and for how long. It can also tell you
where your visitors live or work; what sites furnished the traffic,
and what key words were used on the search engine by the person who
Did you know that the search
engines collect this key word search information? Search
engines like Google, Yahoo and MSN make the statistical information
associated with each the key words available to professionals like
us so we can select the best key phrases work the content for the
placement of your web site.
I don't want to scare you,
but SEO technology can get very
complicated, and, it requires that we check the HTML code in your
web site for errors that may exist, which you do not even know
about. We also add HTML code to the site that is used by
the search engines. During our analysis, we will look at many
different things including the content of your web site and identify
the terms web surfers use to find web sites in your industry.
We check to see, if the titles, the tags and the page names are in
agreement with the content. We will need access to your web
site, because in
every case, it is necessary to maintain the web site content,
if only to create the meta tags and alt tags that may only be seen
by the search
engines. We also look at stuff associated with your site
like key word density. We also register your site with the
search engines and create sitemaps and other files for the web
robots when necessary. We also run reports to determine your
web sites popularity, and we suggest things that you an do to make
your site more popular.
With our web traffic
builders service we will also provide you with detailed Search
Engine Reports that list your web site's position on each search
engine for each key phrase we have setup. It also lists
changes in your position since the last report, and other factors
like key word density, We can even set it up to compare the
position of your web site to that of your competitors.
If you have a product or service to sell, most likely browsers are already looking for you on the Internet. As a
communication vehicle, the Internet is more pervasive than even
cellular phones, given the evidence that Internet Free Zones are appearing in places
where cellular service is not available. Because of its
unrivaled tracking and targeting capabilities, the web is still the
most effective advertising medium available. If a customer finds you through your web site, chances are that they
have taken the time to educate themselves about your offerings and
they are ready to make a purchase. Because opportunity only knocks
once, you need to be ready by making sure shoppers can find you on
the web, or you will miss the sale.
On the average, web sites are retrieved less than 10% of the time by a user who
bookmarks or keys in the address. The other 90% of the time
users rely on search engines and links from other web sites to find your
site. It is those other sites that make your site look
important to the search engines. It is called having a web
presence. Simply submitting your site to search engines may not
get your site listed. You need the help of a professional
web site builder and marketer to help you gain web presence.
It all about building brand recognition and getting noticed to get your site good placement.
Do not overlook this task. It is an essential part of
the web design, when the purpose is to attract new customers and revitalize relationships with old ones. It
requires working several different angles and other media, if
you can afford it, to
get your company the recognition it deserves. When we get
involved, we will help you select the right key phrases.
Then we will modify your content to
optimize your site for those phrases on each of the search engines.
Once we we have completed this task, we will submit your site
properly to get you top placement. Then we will report on your
site's position and movement over time, making recommendations to
improved your sites rankings, you and adjustments as authorized to
both maintain top rankings and boost ranking for phrases that could
Of course we have
do-it-yourself search engine optimization. However, it is best to leave
this stuff to
the professionals, because we know the tools, and understand how the
search engines built their data dictionaries, we can find the best phrases to
use based on statistics. We also have the know how to trigger
the correct response with Pay Per Click Advertising and Search
Search Engines like Google have
their own tools and triggers, and they do not respond immediately.
There are also many places you need to register your site, which are
not obvious to the amateur. And the, if you submit your site
with the wrong content or too often without updating the content,
engines like Google may think you are spamming them, and your site
will get panned from their search engine.
When you setup the budget for your web site, as a rule of thumb,
make sure you should set aside enough for public relations
campaigns, search engine optimization, and pay per click advertising
to get you started.
It doesn't pay to build the best mouse trap, and have nothing go
after the cheese. Successful startups typically spend much more on SEO, PPC Advertising, and
Public Relations than they do on their web site. Building a first class web site without optimizing it for the search
engines is a bit like having buried treasure without creating a map.
So don't be one
of those web site owners that neglected the final task, because they
budget did not include this item.
It is also important to select the a domain name that
the public recognizes.
Search Engine placement is based on popularity and content.
Web Site Builders has an excellent track record for securing top
position on the three major search engines: Yahoo, MSN and Google.
The evidence appears in position one when searching for our owner's
name, David Doyle James, on any of the search engines.
Given enough time and an adequate budget we can tweak your content and make your site
popular. We can add some refinements here and there, and get
articles published in leading online media about your business.
With our help
you can lead the pack for your key words. Our web customers
who have a market niche know
that there is no better way to spend their advertising dollars. The
traffic on their web site is testimony to this fact.
For an additional fee we will
work on getting you some external links, we will even design a
public relations campaign around your web site for your company.
After your site is setup and optimized we will run reports to
reanalyze your web sites rankings and monitor changes in your sites position
and compare it with your competition and track improvements in your
position over time. The same fee applies to setup Traffic Blazer on your web site. This is very important,
because it is not likely that your site is going
to appear at the top of the search engines over night, unless you
are a celebrity or you have purchased PPC advertising. Usually, it takes
from a few days to several weeks for your site to be approved and
appear in the appropriate category.
We provide every prospective SEO customer with one FREE
Search Engine Ranking Report for their web site upon
These reports list a sites position (if found within the top 100) on the
selected search engines
and directories for the key words specified.
It will even compare your current position to your competitors, and it
track of your position from one run to the next so you can see where
you are improving and where you are slipping.
Last but not least, if you got the money to spend, you can
buy you way into search engine rankings overnight by bidding on the position.
This is called Pay Per Click advertising. PPC works well where top search engine placement is
difficult to achieve due to time constraints or when you find
yourself in a saturated market. For only a few cents per click
you can get the ranking you want on the top search engines right
We will help you pick your keywords and setup your PPC accounts.
Do you need us to monitor the funding of these
accounts for you?